The day we went viral (for a day!)
By Michael Lee – 15-Feb-2014
It all started with one little word, and some three weeks later the hotel found itself in the midst of a whirlwind created by a frenzied media in the search of a story, a reflection of what journalists and society has become – content thirsty.
Being caught in the whirlwind of Viral activity
I had no idea what they are talking about so I thank Neil’s Producer for waking me up, and advised her to call me back in an hour, so I could have a chance to read the article.
I have never showered, shaved and dressed so quickly in my life, and dashed out to my local breakfast and coffee haunt, The Little Ox in Brighton, to read a copy of the Herald Sun. I must have thumbed through every page of the paper at least three times, yet could find no reference to Brighton Savoy.
I then remembered it’s 2014 and thought maybe its online, so checked on my phone for the Herald Sun website, and there the headline stood before my eyes. “Brighton Hotel criticised for sending out Valentine’s Day Mistress group email.” I read the article and realised that it had been lifted from a story in the Local Bayside Leader newspaper.
I then recalled the phone call I received a few days earlier from a local journalist asking for a comment on a reader’s reaction to a group newsletter emailed that mentioned “Come and join us with your special friend, partner or mistress for a romantic evening of sunsets, roses, wining and dining in the Seaview Restaurant”, for our Valentine’s Day Dinner. The funny thing is the group email was sent some two weeks earlier to our data base of over 40,000 emails, and the call was the first time I was aware there was an issue with the email.
Linda, the Bayside Leader reader was right. In my opinion it was not appropriate for the word “Mistress” to be used, and I was mortified to discover that the email had been sent with that reference. My family have owned and operated the hotel for the last 47 years, and being risque or provocative has never been our modus operandi.
What did the world think
After finishing the article, I then scrolled down and read the comments that were being posted, which almost all were light hearted and generally positive.
So where did the Story go
So what happened Next?
See photos of our Valentines Day Dinner